The campaign poster of Visit Iloilo.
“The traveler sees what he sees, the tourist sees what he has come to see.” – Gilbert K. Chesterton
“Iloilo has much to offer” sums up the sentiments of Iloilo Governor ARTHUR “Toto” DEFENSOR, Iloilo City Mayor JERRY P. TREÑAS and Megaworld Hotels and Resorts Managing Director CLEOFE ALBISO in their speeches at the lunch launch of Visit Iloilo at Iloilo Convention Center.
Megaworld Hotels and Resorts Managing Director Cleofe Albiso, Iloilo City Mayor Jerry P. Treñas and IFFI President Allan Tan
Iloilo Governor Arthur “Toto” Defensor signs the Visit Iloilo Wall of Commitment.
Women power: Richmonde Hotel Iloilo General Manager Nat Lim, Megaworld Hotels and Resorts Managing Director Cleofe Albiso and Courtyard by Marriott Iloilo General Manager Joy Alonte
Visit Iloilo is a tourism campaign to attract inbound local and foreign travelers to enjoy Iloilo! According to Iloilo Festivals Foundation Inc. President ALLAN TAN, “It is our attempt to further promote Iloilo into becoming one of the premier tourist destinations here in our country… and… an invitation for everyone to immerse themselves in our Iloilo history, heritage and hospitality.”
A Dinagyang tribe performance opens the Visit Iloilo launch.
Mikey Bustos sings “I Found My Heart and My Soul in Iloilo”.
A fashion show featuring the collection of an Ilonggo fashion designer.
Our hearts beat in Iloilo.
The tourism campaign is supported by the Provincial and City of Iloilo Government, the Department of Tourism of Region 6, Tourism Promotions Board, Philippine chamber of Commerce and Industry of Iloilo, and Iloilo M.I.C.E. Alliance.
For the bright minds behind the campaign, Visit Iloilo is a straightforward title. It “gestures the ultimate response for would-be guests to act.” It aims to facilitate multi-sectoral synergy and collaboration in hopes of improving Iloilo’s tourist receipts increasing economic gains and opportunity for all.
Chicken Inasal, meatballs, siopao, buttered toasts and toasted siopao
Delectables from Lola Maring’s
Batchoy, pancit Molo and more!
The mid-morning event gave the guests and stakeholders a glimpse of the campaign. A Dinagyang tribe performance, a video presentation of tourist attractions, a song number from Filipino-Canadian YouTuber MIKEY BUSTOS and a fashion show featuring the creations of Ilonggo fashion designers were some of the highlights.
In homage to Iloilo City being a UNESCO City of Gastronomy in 2023, iconic Ilonggo specialties such as batchoy, pancit Molo, chicken inasal, buko pie, meatballs, siopao and tinipgang nga lupu were served much to the delight of everyone!